Raising funds has been a persistent headache
for NGOs. Non governmental organizations working in fields
related to education, unemployment, women and children's welfare,
disaster management, and poverty often find that lack of visibility
holds back their efforts at getting sponsorships. To take
your message across to donors and sponsors, you need a cheap
promotion vehicle.
Raising Funds
The internet has been a gift to those who want to raise funds
but do not have a large budget for promotion and advertising. |
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| If you find it too expensive to advertise
in newspapers or magazines, the best way to reach out to corporate,
institutional and individual donors is through a well-designed
website. Websites are cheaper to build, they can carry your
message across to many people, and they can promote your organization
for a long time.
However, putting up a patchily done website will not help.
People demand credibility before they loosen their purse strings,
so you need a site that looks professional and conveys the
message that your NGO means business. This is where a professionally
done NGO website design comes in.
A well designed site encourages visitors to stay on the site
and learn more. Some of these visitors may be potential donors.
To turn visitors into sponsors, your site needs to do some
fast-paced promotion of the causes you are working for, your
track record, your goals, and how they can contribute to social
welfare. Online payment facilities can encourage more people
to donate, because the process is simple and involves no lengthy
paperwork or check drafting. In other words, a good NGO website
design "converts" visitors to donors.
Reaching Out
However, raising funds is not the only reason for putting
up an NGO website. Many NGOs aim to reach as many people in
distress as possible. A website aimed at women facing domestic
violence needs to provide helpline numbers and addresses of
nearest contact centers prominently so those in desperate
situations can look for it when they need it the most. Flashy
graphics and promotional banners will not be appropriate here,
but simple, easy-to-find information will be of immense help.
An NGO can also use its website to attract volunteers who
are willing to help. A forum can generate discussions and
debates, and help people work out issues that they face personally.
Since getting the word out is the most powerful strategy for
any NGO, a sound NGO website design is a powerful tool to
help NGOs achieve that. The more people know about you, the
better your chances of finding someone willing to help. And
the greater your chances of reaching out to those who need
help.
At Live Pages, we believe in doing the best for our clients,
be they giant conglomerates or small NGOs. If you run an NGO
or are affiliated to one, and need someone to do a good NGO
website design job at a reasonable price, get in touch with
us. We can help. |
